Live Streaming Tips: How to Promote Your Live Stream 

 January 16, 2021

Live streaming is a common way for social media influencers to connect with their audience in real-time. Live streamers can chat with their audience, invite them to games, or even accept donations and set goals to help upgrade the set. But how do you go about getting the viewers and followers necessary to be a big streamer?

Here are five live streaming tips that you should be doing.

Table of Contents

1. Be Consistent

When you decide to start live streaming, you’re going to want to be consistent, even if you’re live streaming for a side hustle. Viewers like to know that they can rely on you showing up when you’re going to and look for a face that is constantly delivering content.

If you know that you can do a two-hour live stream on Fridays every week, let the audience know that. It lets people know that this is their time to tune in to see what you’re doing that day. Whether it be presenting new information on a topic you learned or just talking about how the week has gone for.

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Consistency also shows dedication and drive. You’re putting in work no matter the number of viewers or new people that show up and that shows passion about your project rather than money.

2. Start With a Niche

One of the best tips for promoting a live stream is to start with a niche topic or area. For instance, if you’re going to do a live stream that is all about jewelry, chances are that there are going to be a big pool of people also doing live streams on jewelry. This makes the competition diluted and can make people think you’re just another jewelry streamer.

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But if you decide to focus on just pendant charms and how they’re used in necklaces today, well now you’ve narrowed down on a niche. Everyone that wants to learn more about pendant charms on necklaces is going to tune into your stream, rather than just a generic stream on jewelry that may or may not cover the topic.

The smaller the niche though, the smaller the audience. Sometimes it’s good to find a niche that has a good amount of people searching for the topic but few people are live streaming about it.

Each platform that you live stream on, whether that be Instagram or YouTube, has people looking for different live streams. Try to do search engine optimization research for whatever platform you decide to stream on. While pendant charms might do well on Facebook live streams, the same keyword might tank on YouTube.

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3. Try Not to Stream When Bigger Streamers Are On

If you’re going to be in a competitive market, you’ll want to try and stay away from when the big steamers are streaming. It will be hard to pull audiences away from them and can lead to a significant decrease in the number of viewers that you get in your live stream.

Learning how to promote a live stream is knowing that you’re not going to suddenly beat out the top live streamer in that market. For instance, if you’re into gaming and you want to live stream a popular game like Valorant. If the big streamers are on and playing that same video game, chances are that a majority of viewers are going to tune in to them, rather than you.

Try and work around their schedule initially before you get into a place where you can compete. You’ll be able to fill in the fix that the viewers need for entertainment. 15 viewers gained for you is going to be more significant when you go from 15 viewers to 30, whereas a big streamer can go from 60,550 to 60,000 and not even blink an eye.

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4. Utilize Other Social Platforms

If you have an existing social media platform and want to increase your live streaming presence on another, be sure to use that existing platform for promotion. You can set up a live streaming guide on each platform to let your existing audience know when you’ll be active on the live streaming platform.

You’ll want to go to the platform that benefits you the most, so don’t feel like you’re stuck with just the social media site that you have a following on. Set up a preview and post it on all your social media to let people know that you’re about to go live. It also helps create interest for those that may have never tuned in to a live stream with you before.

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5. Your Set-Up Matters

Be professional when it comes to your live stream setup. This word can vary depending on the type of live stream you’re trying to accomplish.

For instance, if you want to do a live stream on cryptocurrencies and what they are, you might not want to have a dirty kitchen with poor lighting as your place to live stream. But if you’re a chef that has been cooking all day and want to stream a meal you’re making, that dirty kitchen suddenly becomes professional.

If you’re a gaming live streamer, you’ll want to set up a gaming stream that doesn’t lag and freeze every five seconds. In this case, you’ll need to make sure that your computer has the hardware to handle both streaming and gaming at the same time. You’ll also need to make sure that your internet is good enough to keep up with both activities.

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Here are some other live video streaming mistakes that you should look to avoid.

Use These Live Streaming Tips to Take Your Streams to the Next Level

By using these live streaming tips, you’re setting yourself up for success. Keep your eye on the goal and don’t always worry about the number of viewers, but rather the quality of entertainment that you’re giving to those viewers. The rest will play out.

If you want to learn more about the viral news that circles the globe, be sure to check out the rest of our blog. If you know someone that wants to get into live streaming, be sure to share this article with them.

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